Ulta Beauty

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us. At Ulta Beauty, we have been visionaries since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place™ — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.

Pretty possibilities. Ulta Beauty is committed to offering our guests unrivaled ways to be beautiful in an environment that provides the thrill of exploration and the delight of discovery.

Look, shop, play—reward yourself! With our free Ultamate Rewards loyalty program, guests sign up and earn points for every dollar spent on products, beauty services and at ulta.com—then put those points toward future in-store or online purchases. They also get exclusive offers, discounts and even a free birthday gift. It’s our way of showing how beauty loves them back.