Zumiez stores bring the look and feel of an independent specialty shop to the mall by emphasizing the action sports lifestyle through a distinctive store environment and high-energy sales personnel. Zumiez stores are designed to appeal to teenagers and to serve as a destination for their customers. Most of their stores, which average approximately 2,700 square feet, feature couches and action sports oriented video game stations that are intended to encourage customers to shop for longer periods of time and to interact with each other and store associates. Zumiez strives to keep their merchandising mix fresh by continuously introducing new brands and styles. Their focus on a diverse collection of brands allows them to quickly adjust to changing fashion trends. The brands Zumiez currently offers include Billabong, Burton, DC Shoe, DVS Shoes, Element, Etnies, Hurley, Quiksilver, Roxy and Volcom, among many others. In addition, they supplement their stores with a select offering of private label apparel and products.
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Major Lines: Snowboards, Skateboards and Board Accessories as well as guy's and girl's clothing and accessories
Brand Names: Billabong; DC; Element; Empyre; Krew; Matix; Mode; Spyoptic